Online Development Manager, Senior User Experience Designer, and Information Architect. Managing now a team of 20+ web professionals (User Interface, Test&Target, CMS, SEO specialists) at Dell in the Brazil office.
Passionate advocate for bridging business requirements and user goals through innovative, captivating, and interactive design. Extremely talented and dedicated user experience professional with an impressive record of developing powerful and user-centered design (UCD). Highly skilled in developing impactful web sites, portals, information architecture definitions and online tools enhancements.
History of successfully managing global web development teams and communicating sound usability principles. Known for capitalizing on and continually identifying improvement opportunities through comprehensive user testing and site/application analysis.
Background in establishing and rigorously enforcing design standards to strengthen brands across all platforms.
MBA, Information Technology Management
Bachelors Degree in Graphic Design
Served as Assistant Professor in the Digital Communication Department at Unisinos University from 2006 to 2010 and is a frequent speaker at User Experience Design conferences.
Portuguese – Fluent, English and German – Advanced, Spanish – Intermediate
User Experience (UX) Enhancement, Information Architecture, User & Trend Research, Web Site & Interactive Design, E-Commerce Applications, Navigational Structures, Content Management Systems, Usability Standards & Testing, Online Marketing, Global Project Management, Personnel Management, Brand Strategies, Web Analytics, Search Engine Optimization (SEO) and Client Relations.