The Best Customer Experience Ever

The Best Customer Experience Ever

[wide][/wide] What an experience! What a surprise! The book I just bought sent me an email… and “he” is talking to me! After buying a book from Better World Books, I got an email with this subject: “Your order has been shipped!” I was...
Better World Books

Better World Books

Make the World Better…Just Buy Books! What Is It: Better World Books, a for-profit social enterprise bent on passing on the gift of literacy around the world, book by book by book. How They Do It: Partnering with 1,600 college campus and 950 libraries...
What’s a banner for, anyway?

What’s a banner for, anyway?

A few topics on the creation of an effective banner. The main job of a banner, oddly enough, is to take the users somewhere they probably weren’t planning on going. That is, to steer them from what they are actually looking for in the site. To that end, banners...
Why do we sometimes ignore banners?

Why do we sometimes ignore banners?

Our brain, as a result of previous experiences, works out cognitive models and disregards irrelevant elements when searching for information. More…“Were it a case of agnosia, the patient would see now what he had always seen, that is, he would not have suffered...