Feb 1, 2008

A few topics on the cre­a­tion of an effec­tive banner. The main job of a ban­ner, oddly enough, is to take the users somewhere they pro­ba­bly weren’t plan­ning on going. That is, to steer them from what they are actu­ally loo­king for in the site. To that end, ban­ners must be com­pel­ling. A suc­ces­s­ful ban­ner explo­res the fact that...

Feb 1, 2008

Our brain, as a result of pre­vi­ous expe­ri­en­ces, works out cog­ni­tive models and dis­re­gards irre­le­vant ele­ments when sear­ching for information. More…“Were it a case of agno­sia, the pati­ent would see now what he had always seen, that is, he would not have suf­fe­red any decre­ase in his visual acuity; the brain would have...

Jan 22, 2008

Por que às vezes igno­ra­mos os banners? Nosso cére­bro, base­ado em expe­ri­ên­cias pré­vias, ela­bora mode­los cog­ni­ti­vos e des­con­si­dera ele­men­tos irre­le­van­tes em sua busca por informação. No mundo das inter­fa­ces grá­fi­cas digi­tais, uma forma de agno­sia visual foi iden­ti­fi­cada e vem sendo estu­dada. Esta...