Feb 1, 2008

A few topics on the cre­a­tion of an effec­tive banner. The main job of a ban­ner, oddly enough, is to take the users somewhere they pro­ba­bly weren’t plan­ning on going. That is, to steer them from what they are actu­ally loo­king for in the site. To that end, ban­ners must be com­pel­ling. A suc­ces­s­ful ban­ner explo­res the fact that...

Feb 1, 2008

We use basic stra­te­gies to guide us in space… and we do the same when navigating websites. When it comes to navi­ga­tion per­for­mance, there are many the­o­ries sta­ting what is right and what is wrong. But before we make any deci­si­ons regar­ding navi­ga­tion per­for­mance in digi­tal inter­fa­ces, it is impor­tant to unders­tand...

Feb 1, 2008

Every web desig­ner has his or her own way of hol­ding a mee­ting with cli­ents. There are seve­ral ways to do that, but a few tips might help make such con­tact more productive. The first mee­ting with a cli­ent may be con­si­de­red one of the most impor­tant steps of a pro­ject, and the project’s level of suc­cess may very well be esta­blished...

Feb 1, 2008

Most sites oppress and con­found, frag­men­ting and bre­a­king off information. “I sus­pect, howe­ver, that (Funes) was not exac­tly ver­sed in thin­king. Thin­king means for­get­ting dif­fe­ren­ces, gene­ra­li­zing, abs­trac­ting.” (Funes, o Memo­ri­oso, Fic­ções, Jorge Luis Borges). “In order to think, we ine­vi­ta­bly need...