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Design: too much information

Design: too much information

Feb 1, 2008

Most sites oppress and con­found, frag­men­ting and bre­a­king off information.

“I sus­pect, howe­ver, that (Funes) was not exac­tly ver­sed in thin­king. Thin­king means for­get­ting dif­fe­ren­ces, gene­ra­li­zing, abs­trac­ting.” (Funes, o Memo­ri­oso, Fic­ções, Jorge Luis Borges).

“In order to think, we ine­vi­ta­bly need to gene­ra­lize, and in doing so, we must forget”

A short while ago, I was rea­ding a book about memory when I came across a note on the short story Funes, O Memo­ri­oso, by Jorge Luis Borges.

In the short story above, Bor­ges des­cri­bes a cha­rac­ter, Iri­neu Funes who, from a cer­tain point in his life on, deve­lops per­fect memory, that is, he is able to recall abso­lu­tely everything. He mana­ges to grasp the par­ti­cu­lars of everything he lives, capa­ble to remem­ber a whole day of his life in minute detail, to the last second, even if it took him another whole day to do so.

Howe­ver, what most impres­sed me about Funes was not his asto­nishing memory skills, but his “ina­bi­lity to forget”.

“In order to think, we ine­vi­ta­bly need to gene­ra­lize, and in doing so, we must for­get”. (A Memó­ria de Bor­ges, Vir­gí­lio Fer­nan­des Almeida).

Trans­por­ting this account into the uni­verse of design, we rea­lize that the Inter­net is beco­ming incre­a­sin­gly simi­lar to Funes. The num­ber of details and the ove­ra­bun­dance of infor­ma­tion in today’s sites smother users. Most cur­rent sites oppress and con­found, frag­men­ting and bre­a­king off information.

“Neverthe­less, I sus­pect that (Funes) was not capa­ble of thin­king… In Funes’ over­lo­a­ded world there was nothing but details…” (Funes, o Memo­ri­oso, Fic­ções, Jorge Luis Borges).

Web desig­ners must rea­lize they do not have to “show users everything”, over­lo­a­ding them with infor­ma­tion and details, for the lat­ter are no soo­ner per­cei­ved than they are forgotten.

“… (men) end up hau­ling, everywhere, a for­mi­da­ble amount of insuf­fe­ra­ble peb­bles of kno­wledge, which now and then still rum­ble in the sto­mach…” (Con­si­de­ra­ções Extem­po­râ­neas, Nietzsche

Men’s memory is inna­tely selec­tive. Human beings pos­sess an ama­zing abi­lity to see the world which is radi­cally oppo­sed to that of Funes’. We are even able to look somewhere and see what is not there.

Nothing comes clo­ser to human thought than hyper­links. Through them, con­trary to Funes’ cumu­la­tive sys­tem, we but con­nect, tra­verse, slide, and navigate.

Web design must be given a boost in order to be poten­ti­ally cre­a­tive, enve­lo­ped in a veil of mys­tery, vita­lity, strength, neces­sary illu­sion, blind­ness, bias.

Web design must go back to making users think!

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2 comments

  1. Raphael Eduardo da Silva /

    Gos­ta­ria de saber que área do desig­ner grá­fico tra­ba­lha com a logo­marca de uma empresa ou um logotipo?

  2. Raphael, a área do Design Grá­fico que tra­ba­lha as mar­cas de uma empresa é cha­mada de “Bran­ding” ou “Brand”.

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