Using neuroscience to help designers

Using neuroscience to help designers

[wide][/wide] 5 seconds. That’s about how long I have to capture your attention on this website and convince you to stick around. Fabian Stelzer used his training in neuroscience to improve the odds by helping create a tool for web designers that analyzes just how sticky their web page is likely to be. EyeQuant, the company Stelzer cofounded, let’s you upload any web page and get an instant read on where a visitor’s eyeballs are likely to land. The analytics tool can then suggest modifications to the page based on a database of test cases. it’s possible to just have an idea, start working on it, publish it, you have people using it and this is something that might change the world There is no direct route to such an esoteric and forward-looking business. It was Stelzer’s experience at a Boulder-based startup that opened his mind to the possibility. “I realized,” he says, “it’s possible to just have an idea, start working on it, publish it, you have people using it and this is something that might change the world.” This is his story. Article by NOAH ROBISCHON published on...
User Experience Sources of Inspiration

User Experience Sources of Inspiration

[wide][/wide] Most of these inspirational sources deal with specific and applicable things like faceted search, design documentation, personas and user testing – familiar topics for everybody who practice user experience design. Other reading experiences leave a deeper mark, shaping in part my perspective on the design process. The selection is wide and eclectic – something pre-Internet, something from yesterday, something obvious, and perhaps even a surprise. Principles of Traditional Animation Applied to 3D Computer Animation [PDF]by John Lasseter (1987) Good animation = good interaction design! John Lasseter, the grand old man of Pixar and Disney, explains the principles of communication through movement. The Myth of Metaphor [PDF] by Alan Cooper (1995) Use conventions, not metaphors! Good conventions are easily learnt and remembered forever – metaphors just limit our thinking to old habits and frames of mind. The Paradox of Choice: Why More Is Less [PDF] by Barry Schwartz (2004) Few, but good alternatives are best! Read the whole book, which explains why low expectations are the key to happiness. Nudge: Improving Decisions About Health, Wealth and Happiness [PDF]by Thaler & Sunstein (2008) As designers we have an obligation to help people choose wisely. Not because people are stupid, but because we all would rather not think for ourselves. How To Kill Creativity [PDF] by Teresa M. Amabile (1998) Purpose, mastery and control (and pleasure) are fragile qualities that flourish with care, and wither if neglected. The Analysis-Synthesis Bridge Model by Dubberly, Evenson og Robinson (2008) An analytical and straightforward presentation of the creative process, which also puts the need for design documentation into context. Design Thinking by Tim Brown (2008) User-centered design – said with other...
A Universal Model for the User Interface

A Universal Model for the User Interface

[wide][/wide] Right after I had my Movie class at the University I completely changed the way I look to  a film work. I’m always trying to understand what’s behind the story, the production and the presentation and how all those components are put together to create amazing (well, not always) movies. It was a real pleasure when I found Bob Baxley’s Universal Model of a User Interface, where he not only analyzes a movies by deconstructing its components, but also sees a similar deconstruction of a user interface to provide comparable benefits to the process of creating interactive products. Deconstructing the Components of a Movie Although most people would never describe a movie in this way, they would surely notice if a particular film was inconsistent across these layers. For example, once a film has been identified as comedy, action, or horror, only certain types of characters, action, or music are acceptable. Similarly, the purpose of the outer layers, Effects, Editing, or Score for example, is to support and augment the inner layers. Approached this way, the filmmaker is able to recast the overwhelming challenge of creating a finished film into a series of prioritized, interrelated problems that can be solved in a systematic, controlled manner. Dissecting the Interface A similar deconstruction of a user interface provides comparable benefits to the process of creating interactive products. TIER 1: STRUCTURE The Structure tier comprises the three lowest levels of the user interface: the conceptual model, the task flow, and the organizational model.  Because the abstract nature of these layers makes it impossible for users to readily “touch” them, few users...
Feedmyapp

Feedmyapp

Feedmyapp is a Web 2.0 Directory with the best and latest web 2.0 sites, daily updated. They classify web apps by tagging them and creating a brief description for each one listed. You can browse web 2.0 sites by tag or you can search for apps using the top search box. Behind this project you’ll find a passionate team of web developers from Florence (Italy) – web agency site Extendi – who love everythings...