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	<title>marcos nahr, falando sobre design &#187; livros</title>
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	<link>http://www.marcosnahr.com.br</link>
	<description>falando sobre design, tecnologia e o mundo web</description>
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		<title>Business Model</title>
		<link>http://www.marcosnahr.com.br/business-model/</link>
		<comments>http://www.marcosnahr.com.br/business-model/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 20:14:32 +0000</pubDate>
		<dc:creator>Marcos Nähr</dc:creator>
				<category><![CDATA[capa]]></category>
		<category><![CDATA[livros]]></category>
		<category><![CDATA[business model]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[livro]]></category>

		<guid isPermaLink="false">http://www.marcosnahr.com.br/?p=1138</guid>
		<description><![CDATA[Business Model Generation A Handbook for Visionaries, Game Changers, and Challengers. Este livro foi construído como uma aventura conjunta de 470 pessoas de 45 países diferentes, durante um período de 6 meses, sob a liderança de Alexander Osterwalder. A cada quinzena estas 470 pessoas recebiam capítulos do livro junto com propostas de alterações (que de [...]]]></description>
			<content:encoded><![CDATA[<h2>Business Model Generation</h2>
<p><strong>A Handbook for Visionaries, Game Changers, and Challengers.</strong></p>
<p>Este livro foi construído como uma aventura conjunta de 470 pessoas de 45 países diferentes, durante um período de 6 meses, sob a liderança de <a title="Alexander Osterwalder" href="http://alexosterwalder.com/" target="_blank">Alexander Osterwalder</a>.</p>
<p>A cada quinzena estas 470 pessoas recebiam capítulos do livro junto com propostas de alterações (que de fato eram consideradas).</p>
<p>O que realmente chama a atenção neste livro é que os seus autores, ao criarem um livro de modelos de negócios inovadores, fizeram o que poucos fazem:<strong> aplicaram o método sugerido ao próprio livro</strong>.</p>
<p>Ou seja, o livro teve um modelo de receitas de adesões ao projeto, foi impresso de forma independente e sua distribuição é pela Amazon.com</p>
<p><a href="http://www.amazon.com/gp/product/2839905809?ie=UTF8&#038;tag=pensandodesig-20&#038;linkCode=xm2&#038;camp=1789&#038;creativeASIN=2839905809"><img class="alignleft size-full wp-image-1140" title="book_cover_business_model_generation" src="http://www.marcosnahr.com.br/wp-content/uploads/2010/02/book_cover_business_model_generation1.png" alt="Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers" width="240" height="187" /></a>O resultado é simplesmente impecável em todos os aspectos, conteúdo, abordagem, diagramação, design…</p>
<p>Poucos livros conseguem reunir tantas dicas e métodos realmente aplicáveis para o desenvolvimento de novos modelos de negócio.</p>
<p>Confira abaixo um preview do livro ou <a title="Business Model Generartion na Amazon" href="http://www.amazon.com/gp/product/2839905809?ie=UTF8&#038;tag=pensandodesig-20&#038;linkCode=xm2&#038;camp=1789&#038;creativeASIN=2839905809" target="_blank">compre pela amazon</a>.</p>
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		<item>
		<title>Design e Business</title>
		<link>http://www.marcosnahr.com.br/design-e-business/</link>
		<comments>http://www.marcosnahr.com.br/design-e-business/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 13:09:11 +0000</pubDate>
		<dc:creator>Marcos Nähr</dc:creator>
				<category><![CDATA[capa]]></category>
		<category><![CDATA[livros]]></category>
		<category><![CDATA[Book]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[IDEO]]></category>
		<category><![CDATA[livro]]></category>
		<category><![CDATA[Tim Brown]]></category>

		<guid isPermaLink="false">http://www.marcosnahr.com.br/?p=1049</guid>
		<description><![CDATA[Em seu novo livro “Change by Design”, Tim Brown*, CEO da IDEO, mostra como as técnicas e estratégias de design pertencem e se relacionam a todos os níveis da empresa. Change by Design apresenta o pensamento de design — o processo colaborativo pelo qual as sensibilidades e os métodos do designer são empregados para atender [...]]]></description>
			<content:encoded><![CDATA[<p>Em seu novo livro “<strong><a title="Change by Design, de Tim Brown" href="https://www.amazon.com/dp/0061766089?tag=pensandodesig-20&amp;camp=0&amp;creative=0&amp;linkCode=as1&amp;creativeASIN=0061766089&amp;adid=09QRN247CPEY94BQQSPW&amp;" target="_blank"><em>Change by Design</em></a></strong>”, <a title="sobre Tim Brown (em Inglês)" href="http://www.ideo.com/thinking/voice/tim-brown" target="_blank">Tim Brown</a>*, CEO da IDEO, mostra como as técnicas e estratégias de design pertencem e se relacionam a todos os níveis da empresa.</p>
<p><a title="Change by Design, de Tim Brown" href="https://www.amazon.com/dp/0061766089?tag=pensandodesig-20&amp;camp=0&amp;creative=0&amp;linkCode=as1&amp;creativeASIN=0061766089&amp;adid=09QRN247CPEY94BQQSPW&amp;" target="_blank"><em>Change by Design</em></a> apresenta o pensamento de design — o processo colaborativo pelo qual as sensibilidades e os métodos do designer são empregados para atender às necessidades das pessoas por meio de algo que seja tecnicamente viável e que represente uma estratégia de negócio também viável.</p>
<p style="text-align: center;"><span style="font-family: monospace;"><a href="http://www.amazon.com/gp/product/0061766089?ie=UTF8&amp;tag=pensandodesig-20&amp;link_code=as3&amp;camp=211189&amp;creative=373489&amp;creativeASIN=0061766089"><img class="aligncenter size-full wp-image-1050" title="brown_change_cover" src="http://www.marcosnahr.com.br/wp-content/uploads/2010/01/brown_change_cover.jpg" alt="" width="468" height="351" /></a><br />
</span></p>
<p>* <strong>Tim Brown</strong> é o CEO e Presidente da IDEO. Comandou no passado os escritórios da IDEO na Europa e em São Francisco. Tim fala regularmente sobre o valor do <em>design thinking</em> e da inovação para públicos tanto da área de negócios como para profissionais de design ao redor do mundo. Ele participa no Fórum Econômico Mundial em Davos desde 2006 e sua palestra “Serious Play” pode ser vista no site <a title="Tim Brown at TED.com" href="http://www.ted.com/index.php/speakers/tim_brown.html" target="_blank">TED.com</a></p>
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		<title>JofIA</title>
		<link>http://www.marcosnahr.com.br/journal-of-information-architecture/</link>
		<comments>http://www.marcosnahr.com.br/journal-of-information-architecture/#comments</comments>
		<pubDate>Wed, 30 Dec 2009 11:17:47 +0000</pubDate>
		<dc:creator>Marcos Nähr</dc:creator>
				<category><![CDATA[capa]]></category>
		<category><![CDATA[livros]]></category>
		<category><![CDATA[arquitetura da informação]]></category>
		<category><![CDATA[information architecture]]></category>
		<category><![CDATA[publicação]]></category>

		<guid isPermaLink="false">http://www.marcosnahr.com.br/?p=1013</guid>
		<description><![CDATA[Journal of Information Architecture, ou simplesmente JofIA, é um periódico acadêmico internacional. O seu objetivo principal é facilitar o desenvolvimento sistemático do conhecimento científico no campo da arquitetura da informação. O objetivo a longo prazo do JofIA é servir como um fórum para novas pesquisas e espaço para compartilhar boas idéias e estudos de caso que podem [...]]]></description>
			<content:encoded><![CDATA[<p><em><a title="Journal of Information Architecture" href="http://journalofia.org/" target="_blank">Journal of Information Architecture</a></em>, ou simplesmente <strong>JofIA</strong>, é um periódico acadêmico internacional. O seu objetivo principal é facilitar o desenvolvimento sistemático do conhecimento científico no campo da arquitetura da informação.</p>
<p>O objetivo a longo prazo do <strong>JofIA</strong> é servir como um fórum para novas pesquisas e espaço para compartilhar boas idéias e estudos de caso que podem ser úteis para estudantes, profissionais e pesquisadores da área.</p>
<p>O Jornal é amplamente multi– e interdisciplinar e publica trabalhos enfocando IA aplicado a uma ampla variedade de disciplinas. Seu princípio orientador não é discriminar argumentos contraditórios e abordagens alternativas: No JofIA o pluralismo teórico e metodológico é saudado e encorajado.</p>
<div id="attachment_1017" class="wp-caption aligncenter" style="width: 555px"><a href="http://journalofia.org/" target="_blank"><img class="size-full wp-image-1017 " title="JofIA_homepage" src="http://www.marcosnahr.com.br/wp-content/uploads/2009/12/JofIA_homepage.jpg" alt="Journal of Information Architecture" width="545" height="440" /></a><p class="wp-caption-text">Journal of Information Architecture homepage</p></div>
<p>O <strong>JofIA</strong> é uma iniciativa independente do <a title="Research and Education Group in Information Architecture" href="http://reg-ia.org/" target="_blank">REG-iA</a> (Research and Education Group in Information Architecture). Ele é patrocinado pelo <a title="Information Architecture Institute  " href="http://www.iainstitute.org/" target="_blank">Information Architecture Institute</a> e pela <a title="Copenhagen Business School " href="http://uk.cbs.dk/" target="_blank">Copenhagen Business School</a>.</p>
<p>O JofIA é publicado semestralmente em inglês e a edição atual é esta:<br />
<a title="JofIA - Volume 1, Issue 2" href="http://journalofia.org/issue/" target="_blank">Volume 1, Issue 2</a></p>
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		<title>User Experience</title>
		<link>http://www.marcosnahr.com.br/user-experience/</link>
		<comments>http://www.marcosnahr.com.br/user-experience/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 19:41:32 +0000</pubDate>
		<dc:creator>Marcos Nähr</dc:creator>
				<category><![CDATA[capa]]></category>
		<category><![CDATA[carreira]]></category>
		<category><![CDATA[carreira em design]]></category>
		<category><![CDATA[livros]]></category>
		<category><![CDATA[carreiraeira]]></category>
		<category><![CDATA[user experience]]></category>

		<guid isPermaLink="false">http://www.marcosnahr.com.br/?p=975</guid>
		<description><![CDATA[20 livros sobre User Experience que você precisa ter. Estes livros sobre experiência do usuário, ou User Experience, cobrem vários assuntos desde a concepção, investigação e a interface do usuário, até a arquitetura da informação e a estratégia de UX. Se você leva à sério sua carreira como profissional de UX, esses livros devem fazer [...]]]></description>
			<content:encoded><![CDATA[<h2>20 livros sobre User Experience que você precisa ter.</h2>
<p>Estes livros sobre experiência do usuário, ou User Experience, cobrem vários assuntos desde a concepção, investigação e a interface do usuário, até a arquitetura da informação e a estratégia de UX.</p>
<p>Se você leva à sério sua carreira como profissional de UX, esses livros devem fazer parte da sua biblioteca pessoal.</p>
<li><a href="http://www.amazon.com/gp/product/0596516835?ie=UTF8&amp;tag=pensandodesig-20&amp;link_code=as3&amp;camp=211189&amp;creative=373489&amp;creativeASIN=0596516835"><strong>Subject To Change:</strong> Creating Great Products &amp; Services for an Uncertain World</a><img style="margin: 0px; border-style: none !important;" src="http://www.assoc-amazon.com/e/ir?t=pensandodesig-20&amp;l=as2&amp;o=1&amp;a=0596516835" border="0" alt="" width="1" height="1" /><br />
by Peter Merholz</li>
<li><a href="http://www.amazon.com/gp/product/B000P28WIA?ie=UTF8&amp;tag=pensandodesig-20&amp;link_code=as3&amp;camp=211189&amp;creative=373489&amp;creativeASIN=B000P28WIA"><strong>Communicating Design</strong>: Developing Web Site Documentation for Design and Planning</a><img style="margin: 0px; border-style: none !important;" src="http://www.assoc-amazon.com/e/ir?t=pensandodesig-20&amp;l=as2&amp;o=1&amp;a=B000P28WIA" border="0" alt="" width="1" height="1" /><br />
by Dan Brown</li>
<li><a href="http://www.amazon.com/gp/product/1558604111?ie=UTF8&amp;tag=pensandodesig-20&amp;link_code=as3&amp;camp=211189&amp;creative=373489&amp;creativeASIN=1558604111"><strong>Contextual Design:</strong> A Customer-Centered Approach to Systems Designs (Interactive Technologies)</a><img style="margin: 0px; border-style: none !important;" src="http://www.assoc-amazon.com/e/ir?t=pensandodesig-20&amp;l=as2&amp;o=1&amp;a=1558604111" border="0" alt="" width="1" height="1" /><br />
by Hugh Beyer</li>
<li><a href="http://www.amazon.com/gp/product/0596528108?ie=UTF8&amp;tag=pensandodesig-20&amp;link_code=as3&amp;camp=211189&amp;creative=373489&amp;creativeASIN=0596528108"><strong>Designing Web Navigation:</strong> Optimizing the User Experience</a><img style="margin: 0px; border-style: none !important;" src="http://www.assoc-amazon.com/e/ir?t=pensandodesig-20&amp;l=as2&amp;o=1&amp;a=0596528108" border="0" alt="" width="1" height="1" /><br />
by James Kalbach and Aaron Gustafson</li>
<li><a href="http://www.amazon.com/gp/product/0321432061?ie=UTF8&amp;tag=pensandodesig-20&amp;link_code=as3&amp;camp=211189&amp;creative=373489&amp;creativeASIN=0321432061"><strong>Designing for Interaction:</strong> Creating Smart Applications and Clever Devices (Voices That Matter)</a><img style="margin: 0px; border-style: none !important;" src="http://www.assoc-amazon.com/e/ir?t=pensandodesig-20&amp;l=as2&amp;o=1&amp;a=0321432061" border="0" alt="" width="1" height="1" /><br />
by Dan Saffer</li>
<li><a href="http://www.amazon.com/gp/product/0321534921?ie=UTF8&amp;tag=pensandodesig-20&amp;link_code=as3&amp;camp=211189&amp;creative=373489&amp;creativeASIN=0321534921"><strong>Designing for the Social Web</strong> (Voices That Matter)</a><img style="margin: 0px; border-style: none !important;" src="http://www.assoc-amazon.com/e/ir?t=pensandodesig-20&amp;l=as2&amp;o=1&amp;a=0321534921" border="0" alt="" width="1" height="1" /><br />
by Joshua Porter</li>
<li><a href="http://www.amazon.com/gp/product/B0026OR2W2?ie=UTF8&amp;tag=pensandodesig-20&amp;link_code=as3&amp;camp=211189&amp;creative=373489&amp;creativeASIN=B0026OR2W2"><strong>Designing Interfaces</strong></a><img style="margin: 0px; border-style: none !important;" src="http://www.assoc-amazon.com/e/ir?t=pensandodesig-20&amp;l=as2&amp;o=1&amp;a=B0026OR2W2" border="0" alt="" width="1" height="1" /><br />
by Jenifer Tidwell</li>
<li><a href="http://www.amazon.com/gp/product/032145345X?ie=UTF8&amp;tag=pensandodesig-20&amp;link_code=as3&amp;camp=211189&amp;creative=373489&amp;creativeASIN=032145345X"><strong>Designing the Obvious:</strong> A Common Sense Approach to Web Application Design</a><img style="margin: 0px; border-style: none !important;" src="http://www.assoc-amazon.com/e/ir?t=pensandodesig-20&amp;l=as2&amp;o=1&amp;a=032145345X" border="0" alt="" width="1" height="1" /><br />
by Robert Hoekman Jr.</li>
<li><a href="http://www.amazon.com/gp/product/B0026OR33U?ie=UTF8&amp;tag=pensandodesig-20&amp;link_code=as3&amp;camp=211189&amp;creative=373489&amp;creativeASIN=B0026OR33U"><strong>Designing Web Interfaces</strong></a><strong><img style="margin: 0px; border-style: none !important;" src="http://www.assoc-amazon.com/e/ir?t=pensandodesig-20&amp;l=as2&amp;o=1&amp;a=B0026OR33U" border="0" alt="" width="1" height="1" /><br />
</strong>By Bill Scott</li>
<li><a href="http://www.amazon.com/gp/product/0735712026?ie=UTF8&amp;tag=pensandodesig-20&amp;link_code=as3&amp;camp=211189&amp;creative=373489&amp;creativeASIN=0735712026"><strong>The Elements of User Experience:</strong> User-Centered Design for the Web (Voices That Matter)</a><img style="margin: 0px; border-style: none !important;" src="http://www.assoc-amazon.com/e/ir?t=pensandodesig-20&amp;l=as2&amp;o=1&amp;a=0735712026" border="0" alt="" width="1" height="1" /><br />
by Jesse James Garrett</li>
<li><a href="http://www.amazon.com/gp/product/0596527349?ie=UTF8&amp;tag=pensandodesig-20&amp;link_code=as3&amp;camp=211189&amp;creative=373489&amp;creativeASIN=0596527349"><strong>Information Architecture for the World Wide Web:</strong> Designing Large-Scale Web Sites</a><img style="margin: 0px; border-style: none !important;" src="http://www.assoc-amazon.com/e/ir?t=pensandodesig-20&amp;l=as2&amp;o=1&amp;a=0596527349" border="0" alt="" width="1" height="1" /><br />
<span>by Louis Rosenfeld and Peter Morville<br />
</span></li>
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by Russ Unger and Carolyn Chandler</li>
<li><a href="http://www.amazon.com/gp/product/0321344758?ie=UTF8&amp;tag=pensandodesig-20&amp;link_code=as3&amp;camp=211189&amp;creative=373489&amp;creativeASIN=0321344758"><strong>Don’t Make Me Think:</strong> A Common Sense Approach to Web Usability, 2nd Edition</a><img style="margin: 0px; border-style: none !important;" src="http://www.assoc-amazon.com/e/ir?t=pensandodesig-20&amp;l=as2&amp;o=1&amp;a=0321344758" border="0" alt="" width="1" height="1" /><br />
by Steve Krug</li>
<li><a href="http://www.amazon.com/gp/product/B001IKJLBU?ie=UTF8&amp;tag=pensandodesig-20&amp;link_code=as3&amp;camp=211189&amp;creative=373489&amp;creativeASIN=B001IKJLBU"><strong>Measuring the User Experience:</strong> Collecting, Analyzing, and Presenting Usability Metrics (Interactive Technologies)</a><img style="margin: 0px; border-style: none !important;" src="http://www.assoc-amazon.com/e/ir?t=pensandodesig-20&amp;l=as2&amp;o=1&amp;a=B001IKJLBU" border="0" alt="" width="1" height="1" /><br />
by Thomas Tullis</li>
<li><a href="http://www.amazon.com/gp/product/B001GNBXKQ?ie=UTF8&amp;tag=pensandodesig-20&amp;link_code=as3&amp;camp=211189&amp;creative=373489&amp;creativeASIN=B001GNBXKQ"><strong>Sketching User Experiences:</strong> Getting the Design Right and the Right Design</a><img style="margin: 0px; border-style: none !important;" src="http://www.assoc-amazon.com/e/ir?t=pensandodesig-20&amp;l=as2&amp;o=1&amp;a=B001GNBXKQ" border="0" alt="" width="1" height="1" /><br />
by Bill Buxton</li>
<li><a href="http://www.amazon.com/gp/product/1933820063?ie=UTF8&amp;tag=pensandodesig-20&amp;link_code=as3&amp;camp=211189&amp;creative=373489&amp;creativeASIN=1933820063"><strong>Mental Models:</strong> Aligning Design Strategy with Human Behavior</a><img style="margin: 0px; border-style: none !important;" src="http://www.assoc-amazon.com/e/ir?t=pensandodesig-20&amp;l=as2&amp;o=1&amp;a=1933820063" border="0" alt="" width="1" height="1" /><br />
by Indi Young<span><br />
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<li><a href="http://www.amazon.com/gp/product/0470174625?ie=UTF8&amp;tag=pensandodesig-20&amp;link_code=as3&amp;camp=211189&amp;creative=373489&amp;creativeASIN=0470174625"><strong>Landing Page Optimization:</strong> The Definitive Guide to Testing and Tuning for Conversions</a><img style="margin: 0px; border-style: none !important;" src="http://www.assoc-amazon.com/e/ir?t=pensandodesig-20&amp;l=as2&amp;o=1&amp;a=0470174625" border="0" alt="" width="1" height="1" /><br />
by Tim Ash<span><br />
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<li><a href="http://www.amazon.com/gp/product/1933820241?ie=UTF8&amp;tag=pensandodesig-20&amp;link_code=as3&amp;camp=211189&amp;creative=373489&amp;creativeASIN=1933820241"><strong>Web Form Design:</strong> Filling in the Blanks</a><img style="margin: 0px; border-style: none !important;" src="http://www.assoc-amazon.com/e/ir?t=pensandodesig-20&amp;l=as2&amp;o=1&amp;a=1933820241" border="0" alt="" width="1" height="1" /><br />
by Luke Wroblewski</li>
<li><a href="http://www.amazon.com/gp/product/1591841992?ie=UTF8&amp;tag=pensandodesig-20&amp;link_code=as3&amp;camp=211189&amp;creative=373489&amp;creativeASIN=1591841992"><strong>The Back of the Napkin:</strong> Solving Problems and Selling Ideas with Pictures</a><img style="margin: 0px; border-style: none !important;" src="http://www.assoc-amazon.com/e/ir?t=pensandodesig-20&amp;l=as2&amp;o=1&amp;a=1591841992" border="0" alt="" width="1" height="1" /><br />
<span>by Dan Roam<br />
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<li><a href="http://www.amazon.com/gp/product/1558609237?ie=UTF8&amp;tag=pensandodesig-20&amp;link_code=as3&amp;camp=211189&amp;creative=373489&amp;creativeASIN=1558609237"><strong>Observing the User Experience:</strong> A Practitioner’s Guide to User Research</a><img style="margin: 0px; border-style: none !important;" src="http://www.assoc-amazon.com/e/ir?t=pensandodesig-20&amp;l=as2&amp;o=1&amp;a=1558609237" border="0" alt="" width="1" height="1" /><br />
By Mike Kuniavsky</li>
<div></div>
<p><code> </p>
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