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Invisible design

Invisible design

Feb 1, 2008

Even in a medium made up pri­ma­rily of texts, graphic lan­guage is neces­sary. It is res­pon­si­ble for the per­fect com­mu­ni­ca­tion between mes­sage con­tent and its audience. The seve­ral buil­ding sta­ges of a visual image have, for some time now, been stu­died by psy­cho­lo­gists, and their opi­nion is una­ni­mous: sight is not a...

1001 Nights and the designer

1001 Nights and the designer

Feb 1, 2008

The psy­cho­lo­gi­cal effec­ti­ve­ness of clas­sic tales nar­ra­tive struc­ture is a model we can fol­low when buil­ding hyper­text layout and design, focu­sing on navi­ga­tion, per­for­mance and usability. The Ara­bian tales “One Thou­sand and One Nights” are beli­e­ved to have their ori­gins in the 9th cen­tury A.D., and were...

Why do we sometimes ignore banners?

Why do we sometimes ignore banners?

Feb 1, 2008

Our brain, as a result of pre­vi­ous expe­ri­en­ces, works out cog­ni­tive models and dis­re­gards irre­le­vant ele­ments when sear­ching for information. More…“Were it a case of agno­sia, the pati­ent would see now what he had always seen, that is, he would not have suf­fe­red any decre­ase in his visual acuity; the brain would have...

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